There's a great article/experiment over on Speak Up, where Doug Bartow hires four 'inexpensive' online logo design companies, giving them the same visual identity problem, and critiques the results. It's a must read IMO. Check it out over on Speak Up, here:
http://www.underconsideration.com/speakup/archives/005099.html
Thanks to Jean-Sebastien Dussault for sharing this on the GDC Listserve - cheers!
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